Terms & Conditions

Terms and Conditions

Last Updated: October 13, 2026

These Terms and Conditions govern your use of the First Optical website at https://firstopticalorangeville.com/, including our online appointment tools and customer communications. In these terms, “First Optical,” “we,” “us,” and “our” refer to the business operating as First Optical in Orangeville, Ontario. Please read these terms before using our website or enrolling in our messaging services. Separate terms disclosed and agreed to when booking an appointment or purchasing a product may also apply.

1. Our Services

First Optical offers eye examinations, prescription eyewear, designer frames, sunglasses, contact lens fittings, on-site lab services, and assistance with direct insurance billing. Our website provides information about these services and allows visitors to submit inquiries and appointment requests. Services, products, appointment times, and processing times are subject to availability and individual requirements.

2. Website Information and Professional Care

Information on our website is provided for general informational purposes and is not a substitute for an examination, diagnosis, or advice from a qualified eye care professional. Using our website or submitting an inquiry does not, by itself, establish a professional care relationship. Do not disregard professional advice or delay seeking care because of information on this website. Our website, contact forms, email, and text messaging services are not emergency services or continuously monitored channels. If you require urgent medical attention, seek appropriate emergency care.

3. Appointment Requests and Scheduling

An appointment request is not confirmed until you receive confirmation from First Optical or our booking system. You are responsible for providing accurate contact information and reviewing your appointment details. If you need to cancel or reschedule, please contact us as soon as possible. Any applicable cancellation policy or missed-appointment fee will be disclosed before you confirm your booking. We may occasionally need to reschedule an appointment and will make reasonable efforts to notify you.

4. SMS Communications and Opt-In

When you expressly opt in to First Optical’s SMS messaging program, you agree to receive messages within the scope of the consent you provide. These may include appointment confirmations and reminders, scheduling updates, eyewear order and pickup notifications, responses to inquiries, and customer service follow-ups. Promotional offers and marketing messages will only be sent where we have the consent required by applicable law. Messages may be sent using automated technology. Providing your phone number or accepting these Terms and Conditions does not, by itself, constitute consent to receive promotional messages. Consent to receive SMS messages is voluntary and is not a condition of purchasing products or receiving care.

5. SMS Opt-Out

You may withdraw from our SMS messaging program at any time by replying STOP to a message you receive from us. You may receive one confirmation message acknowledging your request, after which messages covered by that opt-out will stop. You may also contact First Optical at (519) 942-1476 for assistance withdrawing your consent. If you wish to rejoin, you must complete the opt-in process again. Opting out of text messages does not cancel an appointment or order; please contact us directly to make those changes.

6. Messaging Support

For help with our SMS messaging program, reply HELP to a message you receive from us or call (519) 942-1476. Please contact the store directly for appointment changes, order questions, or matters requiring personal assistance.

7. Message Frequency and Charges

Message frequency varies based on your appointments, orders, inquiries, and communication preferences. Message and data rates may apply to messages sent or received, depending on your mobile service plan. Please contact your wireless provider with questions about messaging charges or your plan.

8. Message Delivery and Carrier Responsibility

SMS delivery depends on your mobile carrier, network availability, device settings, and other factors outside our control. Delivery may be delayed or unsuccessful and is not guaranteed. To the extent permitted by applicable law, mobile carriers are not liable for delayed or undelivered messages. Do not rely on text messages as your sole source of appointment or order information; contact First Optical directly if confirmation is needed.

9. Mobile Information and Consent Records

We do not sell, rent, or share mobile phone numbers or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes. We may provide necessary information to service providers that operate or support our messaging services, subject to appropriate confidentiality and privacy obligations, or disclose information where required by law. SMS consent records are used to administer and document your messaging preferences.

10. Eligibility and Accurate Information

You must be the subscriber or an authorized user of the phone number provided when enrolling in our messaging program. Please notify us if your phone number changes or you are no longer authorized to use it. Anyone communicating on another person’s behalf must have the necessary authority to do so. A parent or guardian may coordinate appointments and communications for a child where appropriate, subject to applicable consent and privacy requirements.

11. Pricing, Payment, and Insurance

Prices, applicable taxes, payment requirements, and any required deposits will be communicated when you book a service or place an order. Advertised offers are subject to their stated conditions and availability. Direct insurance billing depends on your insurer, plan eligibility, coverage limits, and claim approval. Direct billing does not guarantee coverage or payment by an insurer. You remain responsible for amounts properly payable by you that are not covered by your plan. Please confirm your benefits with your insurance provider before proceeding.

12. Orders, Returns, and Warranties

Eyewear, lenses, and contact lens orders are subject to prescription requirements, professional assessment where applicable, and product availability. Completion and pickup times are estimates unless expressly confirmed otherwise. Any applicable return, exchange, adjustment, remake, cancellation, or warranty conditions will be disclosed before purchase. Custom or prescription products may have specific conditions. Nothing in these terms limits any return, refund, warranty, or other remedy available to you under applicable law.

13. Privacy and Electronic Communications

Our handling of personal information is described in our Privacy Policy and any privacy notices provided when information is collected. These Terms and Conditions do not replace consent required for treatment or for the collection, use, or disclosure of personal health information. Ordinary email and SMS may not provide the same protections as a secure clinical communication system. Please avoid sending detailed medical information, payment card details, or other sensitive information through general contact forms, email, or text messages. Contact us to arrange an appropriate way to provide sensitive information.

14. Acceptable Website Use

You agree to use our website lawfully and to provide accurate information when submitting forms or requests. You must not impersonate another person, submit unauthorized personal information, transmit harmful code, attempt to access restricted systems, or interfere with the website’s operation. We may restrict website access where reasonably necessary to address misuse or protect our systems and users.

15. Intellectual Property

Website text, designs, graphics, photographs, logos, and other materials are owned by First Optical or used with permission from their respective owners. You may view and print content for personal, non-commercial use. Other reproduction, modification, distribution, or commercial use requires permission from the relevant rights holder, except where permitted by law. Third-party brand names and trademarks remain the property of their respective owners.

16. Third-Party Websites and Tools

Our website may contain links to third-party websites or use third-party tools for functions such as appointment booking and communications. Those providers may have their own terms and privacy policies. We are not responsible for content or practices on independently operated third-party websites. This provision does not limit any responsibility we have under applicable law for service providers handling information on our behalf.

17. Website Availability and Liability

We make reasonable efforts to keep website information accurate and the website available, but errors, interruptions, and technical issues may occur. To the extent permitted by applicable law, we are not responsible for indirect or consequential losses arising from website interruptions or reliance on general website information. Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, affects our professional duties, or waives your statutory consumer, patient, or privacy rights.

18. Changes to These Terms

We may update these Terms and Conditions to reflect changes in our website, services, or legal obligations. Revised terms will be posted with an updated date and will apply prospectively. Where required, we will provide additional notice or obtain your consent. Updates will not retroactively change agreed purchase terms or expand your marketing consent without the authorization required by law.

19. Governing Law

These Terms and Conditions are governed by the laws of Ontario and the applicable federal laws of Canada. Nothing in these terms removes any mandatory legal protections or rights available to you. If a provision is found to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

20. Contact Us

For questions about these Terms and Conditions, appointments, orders, or communication preferences, please contact First Optical, 98 First Street, Orangeville, Ontario, L9W 3J6, by telephone at (519) 942-1476, or through https://firstopticalorangeville.com/.